Building better systems
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I Almost Started This 17 Years Ago
A little while ago, I started an experiment. I wanted to see how far I could take the idea of working with AI as part of my team. Not just asking ChatGPT questions or having it write some code, but treating AI more like a developer, editor, brainstorming partner, researcher, and assistant. I thought, let’s…
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Using SQL in Salesforce Marketing Cloud Without Shooting Yourself in the Foot
I didn’t start my career in marketing. Before I found my way into the MarTech world, I worked as a web developer, a database administrator, and eventually an IT manager. Along the way, I picked up a lot of technical skills that I didn’t necessarily realize would become useful in marketing. SQL was one of…
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Building Click-to-Call Phone Numbers in Salesforce Marketing Cloud with AMPscript
One of the things I’ve learned working with Salesforce Marketing Cloud is that you should never assume your data is clean. A phone number might land in your Data Extension in any number of formats: They all represent the same number, but if you’re building email signatures or Sales Rep contact blocks, those different formats…