Writing

Training – 08.18.2026

“But what really matters is what’s under the hood, and without continued attention to routine maintenance and repairs, it isn’t long before the same old engine spoils the new ride.” Strength Every 1:30 x 10:2 x Front Squat WoD 12 Minute AMRAP30 Air Squats3 Strict Pull Ups
Using SQL in Salesforce Marketing Cloud Without Shooting Yourself in the Foot

I didn’t start my career in marketing. Before I found my way into the MarTech world, I worked as a web developer, a database administrator, and eventually an IT manager. Along the way, I picked up a lot of technical skills that I didn’t necessarily realize would become useful in marketing. SQL was one of…
My First 50 Miler Back in 2011

I came across this race report in my Google Drive the other day and thought it would be worth reposting here. I wish I could find all of my other race reports. All the blogs that they were written on are now gone. Anyway, I thought I would repost this Ouachita 50 Miler Race Report…
Building Click-to-Call Phone Numbers in Salesforce Marketing Cloud with AMPscript

One of the things I’ve learned working with Salesforce Marketing Cloud is that you should never assume your data is clean. A phone number might land in your Data Extension in any number of formats: They all represent the same number, but if you’re building email signatures or Sales Rep contact blocks, those different formats…
Training – July 15, 2026

Whether my day goes good or bad is directly related to whether or not I make it to the gym! Strength Box Squats 3 x 10 Build to heavy Today’s Result – 225 lbs., 230 lbs., 235 lbs. Work 5K Bike Erg Every 500 meters stop and do a 50 foot farmer’s carry with two…
Building a Digital Home

About 25 years ago I built my first website. Back then I had just gotten “high speed” internet and I was building web servers at home and I was learning Linux, Apache, MySQL, and PHP. I hosted websites from a spare computer in my house, broke things constantly, reinstalled operating systems more times than I…
My Current Experiments With AI

This is one of them.
What I’ve Learned Building Marketing Technology Systems

It’s a lot. Try to keep up!
Welcome to Von Ralls

Welcome. This is my website.