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Von Ralls

Building better systems

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  • Building Click-to-Call Phone Numbers in Salesforce Marketing Cloud with AMPscript

    One of the things I’ve learned working with Salesforce Marketing Cloud is that you should never assume your data is clean. A phone number might land in your Data Extension in any number of formats: They all represent the same number, but if you’re building email signatures or Sales Rep contact blocks, those different formats…

  • What I’ve Learned Building Marketing Technology Systems

    It’s a lot. Try to keep up!


“Focusing is about saying no.”

— Steve Jobs

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