Building better systems
One of the things I’ve learned working with Salesforce Marketing Cloud is that you should never assume your data is clean. A phone number might land in your Data Extension in any number of formats: They all represent the same number, but if you’re building email signatures or Sales Rep contact blocks, those different formats…
About 25 years ago I built my first website. Back then I had just gotten “high speed” internet and I was building web servers at home and I was learning Linux, Apache, MySQL, and PHP. I hosted websites from a spare computer in my house, broke things constantly, reinstalled operating systems more times than I…